The Challenge — more enquiries than counselors could ever call
BrightPath Learning generates thousands of course enquiries a day across ads, landing pages, and organic sign-ups. The window to reach a fresh enquiry is minutes — but a human counseling team could only ever dial a fraction of them before interest went cold.
Outbound counseling was slow, expensive, and inconsistent. Counselors burned hours on unqualified enquiries, scripts drifted between callers, and the students most ready to enrol waited in a queue. Only about 34% of enquiries were ever contacted, demo-class no-shows were high, and scaling meant hiring and training counselors the unit economics couldn’t absorb.
An Agent that calls every enquiry in the language students speak
BrightPath deployed Vartaa’s Hindi-first voice AI agent to own first-touch counseling. The agent calls each new enquiry within seconds, holds a natural Hinglish conversation, gauges intent, and books sessions for only the students likely to enrol.
- Hindi-first, code-switching speechUnderstands and replies in natural Hindi and English mid-sentence — the way Indian students and parents actually talk.
- Sub-second response latencyReal-time turn-taking with barge-in, so conversations feel live, not scripted.
- Dynamic qualification logicAdapts questions to each enquiry — course, exam or skill target, timeline, and budget — then scores intent against BrightPath’s own criteria.
- Native CRM & calendar syncWrites every transcript, score, and disposition back to the CRM and books counseling and demo sessions automatically.
“Our counselors used to spend the morning dialing voicemails. Now they walk in to a calendar of students who already said they’re serious — and the demo classes are actually full.”
From ad click to booked counseling session
Five weeks from pilot to full production
“We were leaving most of our enquiries on the table simply because we couldn’t call fast enough. The voice agent closed that gap overnight — and it never sounds like a robot reading a script.”